
Tom Brady may have retired from the field, but his style continues to draw attention. At Super Bowl 59, the legendary quarterback – a seven-time champion and NFL record holder – impressed not only with his presence but also with the luxury accessory on his wrist.
Tom Brady caught the eye at the Super Bowl, wearing an exclusive Jacob & Co. Caviar Tourbillon, valued at an impressive $740,000.
The luxury watch that stood out at the Super Bowl
Known for his refined taste, Tom Brady showcased a rare and extravagant piece. The Caviar Tourbillon, with a 44mm x 15.8mm case, is a true masterpiece of watchmaking, adorned with 337 yellow sapphires and a JCAA43 movement with 338 brilliant-cut diamonds. Additionally, the piece features a one-minute flying tourbillon, a 72-hour power reserve, and a clasp decorated with 18 baguette-cut yellow sapphires.
With only 18 units worldwide, this model is a true symbol of exclusivity and sophistication, making it the focal point of Tom Brady’s look, as he sported a perfectly tailored gray suit.

Tom Brady and his prestigious watch collection
The former player’s passion for watches is nothing new. Last December, Tom Brady auctioned several pieces from his personal collection at Sotheby’s during the event “The GOAT Collection: Watches and Treasures from Tom Brady.” The auction raised an impressive $4.62 million, with highlights including a Rolex Daytona Ref. 6241 and an exclusive Audemars Piguet Royal Oak, customized with his name in diamonds.
Benjamin Arabov, CEO of Jacob & Co., celebrated Brady’s appearance with the sapphire model:
“Tom Brady is the epitome of excellence, both on and off the field. We are honored to see him wearing two of our most prestigious watches on the biggest stage in sports. The Billionaire Mini Ashoka and the Caviar Tourbillon represent precision, luxury, and innovation – core values of Jacob & Co.”
An icon of style and exclusivity
Whether as a personal investment or a marketing strategy, Brady’s choice of watch reinforces his image as an icon of the luxury lifestyle. The Super Bowl may be about football, but when it comes to sophistication, Brady always plays to win.
Source: LuxuryLaunches. This content was created with the help of AI and reviewed by the editorial team.